The Degree Is Just the Beginning: WSSU Grads Face the Media Job Market
By Joshua Aguilera
Recent WSSU graduate Cedric Jonga began applying for media jobs before graduating, but finding an entry-level position has not been easy. Jonga said some jobs he found require applicants to have years of experience, making it harder to get his foot in the door.
Jonga started applying for positions in communications, marketing, and other related fields before graduating. Even while looking for a job, he has continued building his skills. At WSSU, he gained experience with athletics, streaming, photography, videography, editing, and content creation. He now uses photography opportunities outside of school to continue building his portfolio. “The more that you're able to show, the more qualified you will look,” Jonga said.
The challenge Jonga faces comes as the media and communication job market remains competitive. According to the U.S. Bureau of Labor Statistics, employment in media and communication occupations is projected to show little or no change from 2025 to 2035, with about 88,500 openings projected each year. Kimberly Harrington, a WSSU graduate from the 1990s, said her experience at the university helped prepare her for the media industry. While attending WSSU, she gained on-air experience at WSNC, the university’s campus radio station, and served as its director during her senior year. “I got a lot of on-air experience,” Harrington said. “That gave me the confidence that I needed upon graduating.”
After graduation, Harrington moved to Texas and began working at a gospel radio station. She later completed an apprenticeship at a television station, where she accompanied reporters and learned production skills.
Looking back, Harrington said, “I wish I had paid more attention to work behind the camera.” Harrington believes skills such as video editing and production can help students find entry-level opportunities. She also noted how social media has changed journalism, particularly the pressure to publish stories quickly. She expressed concern that rushing to be first can affect fact-checking and hurt public trust.
Harrington’s advice to current students is to focus on writing and building professional connections. “Learn how to write well and not rely solely on ChatGPT,” Harrington said.
Dr. Soncerey Speas, chair of WSSU’s Department of Communication and Media Studies, said students are being taught skills they can use in the media industry, including writing, communication, technology, and digital media.
Speas said students can also gain experience through internships, class projects, and opportunities with offices such as Housing and Residence Life and Integrated Marketing Communications.
But Speas said students have to take advantage of those opportunities.
She also stressed the importance of having a strong résumé, portfolio, and personal brand. Students should be able to show employers what they can do instead of only telling them.
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